The Power of Direct Mail
Our Guiding Principle: It isn't really creative if it isn't strategic or practical.
Direct mail has long been considered the most personal and powerful of all marketing communications media. As a result, even in this era of exploding media options, advertisers keep coming back to direct mail to drive their businesses. Non-profits rely on it to solicit funds for their organizations. Of all of the media options available, direct mail is growing while others are struggling to justify their use. It just works…
Why use Direct Mail?
High Attention Value = Compare DM with an ad in a highly targeted magazine or newspaper where 25% partial readership is considered exceptional.
Highly Selective = Specialty data (know your target audience)
Greater Creative Control - Personalized messages
Timing Control - A targeted communication can be in the hands of a select group of top prospects within days.
Measurability & Projectability = With DM, you can do small (strategic) tests in advance of big, expensive mailings and know that your response levels can be projected with confidence.
Example: add up the responses and divide by the cost of the effort for a clean ROI analysis.
80% of all US adults respond to direct mail at least once per year!